Vision and Mission


The CEPPs vision is a world by 2030 where no child is left behind, in which mothers (and mothers-to-be), families and caregivers receive the support they need to make this a reality. Mothers will be recognised for the central role they play in creating healthier, fairer and more peaceful societies.


The Childhood and Early Parenting Principles (CEPPs) proposes a collaborative platform in each country, for professionals in health, social and early childhood care and child protection – as well as civil society organisations working with parents-to-be, mothers, families and children – to engage and form partnerships with governments at all levels.

These partnerships will help accelerate the implementation of initiatives like the UN Every Woman Every Child Global Strategy for Women’s, Children’s and Adolescents’ Health (2016-2030), and the realisation  of the UN 2030 Agenda for Sustainable Development.


  • To support and accelerate implementation of the UN 2030 Agenda, particularly in relation to SDGs 1-5, to help mothers-to-be and young children in need in all countries
  • Based on 7 universal principles like the WEPs, to seek CEPPs Statements of Support from civic leaders to commit resources and implement policies consistent with the Seven CEP Principles
  • To share evidenced-based knowledge and best practice in health and social care freely throughout the world
  • Working bottom-up, to build collaborative multi-sector networks at city, regional and country level, capable of delivering a continuum-of care to mothers and young children.

The Call to Action

There is now a powerful and solid scientific, social and economic case for Early Childhood Education and Care, and for supporting mothers, as well as fathers and other caregivers, in their nurturing role during pregnancy and the early life of their child.

The rationale is supported by many studies conducted by organisations like the World Health Organisation and UNICEF or by highly respected universities in the USA, the UK and Europe, and published by such journals as The Lancet. With the evidence so conclusive, the focus now needs to shift to implementation.

Accelerating the implementation

Top-down implementation is under way in a number of countries but could be accelerated through partnerships and improved bottom-up collaboration between professionals and civil society organisations involved in health and social care. These disciplines and organisations have traditionally been in competition for resources, often to the detriment of mothers and children. We believe this needs to change to a more collaborative way of working and a multi-sector approach capable of delivering a continuum-of-care to mother and child throughout the early parenting period.

CEPPs builds support from the bottom-up, city-by-city

CEPPs aims to do for mothers and young children what WEPs has done for women in the workplace. It is a simple set of 7 principles that form the basis for a unified engagement between all stakeholders and government at city, regional and national level, with a single aim of ensuring that every child develops to its full potential.

CEPPs works bottom-up creating CEPPs Networks at city and regional levels in each country. These networks will encourage collaboration between all sectors and professions involved in the care of mothers, families and young children. They will promote the adoption of best practice from around the world and a continuum-of-care for mothers and young children. Civic leaders will be encouraged to sign a Statement of Support to become a ‘CEPPs-friendly City’, and commit to implementing policies that support the Seven CEP Principles.

An invitation

We invite you or your organisation to take action by becoming partner or supporter, or by joining a CEPPs Network. Your expertise and experience will be welcome. Please contact us for more information or to express your interest.

Support the Mother and Child Manifesto - become a CEPPs Partner or Supporter.