The CEPPs vision is a world by 2030 where no child is left behind, in which mothers, families and caregivers receive the support they need to make this a reality. Mothers will be recognised for the central role they play in creating healthier, fairer and more peaceful societies.


The Childhood and Early Parenting Principles (CEPPs) will create a collaborative platform in each country, for professionals in health, social and early childhood care and child protection – as well as civil society organisations working with parents-to-be, mothers, families and children – to engage and form partnerships with governments at all levels.

These partnerships will help accelerate the implementation of initiatives like the UN Every Woman Every Child Global Strategy for Women’s, Children’s and Adolescents’ Health (2016-2030), and the realisation  of the UN 2030 Agenda for Sustainable Development.


A focus on children’s “critical years”, i.e. from conception to age 3, is key to progress on Health and Human Rights of Women, Children and Adolescents, and to achieving the SDG targets. These critical years are the foundations that shape a child’s future physical and mental health, growth, development, self-confidence, happiness, and learning achievement at school, with life-long impact not only for themselves, but also for communities and societies.

Beyond nutrition and basic health (“survive”), early parenting and nurturing care must also be promoted and supported, so that young children receive all the attention, love, encouragement and mental stimulation that will allow them to develop their full potential (“thrive”). A focus on early childhood development brings high rates of return across the life course, and has the potential to break the inter-generational cycle of poverty (“transform”), and thereby bring about fairer and more peaceful societies.

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Contact: Valerie Unite

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